CEO STATEMENT
CEO STATEMENT
Business Principle
The core business principle of JTK Holding and its group of companies is to emphasize and integrate the entire value chain, from upstream to downstream, through a comprehensive approach that combines production, distribution, and marketing. This ensures the most efficient use of available resources
It is essential that products not only meet quality standards but also evoke emotion and convey a sense of value that resonates with a wide range of consumers. Optimal organizational efficiency is achieved by enabling different units to leverage one another’s strengths, fostering a collaborative, family-like environment.
Mr.Thep-Ard Kawin-Anan, Chief Executive Officer,emphasizes the importance of maintaining professionalism while fostering a home-like atmosphere where colleagues can communicate openly and participate in shared activities.
Messages CEO
Mr.Thep-Ard Kawin-Anan: “In business, I’m driven by inner motivation. I think carefully about whether it truly drives the business, and I focus on the bottom line” . “ Whatever we do must be comprehensive and cover the entire value chain, from upstream to downstream.”
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“Professional 50, Family 50” is the guiding principle that Mr. Thep-Ard Kawin-Anan instills in every employee. Work must be carried out with professionalism, while the workplace should feel like a family. It should be a home where colleagues can openly discuss w ork-related matters and still enjoy meals and friendly conversations together afterward.
Mr. Thep-Ard Kawin-Anan: “In business, I’m driven by inner motivation. It’s not about doing something just because it looks cool. I think carefully about whether it truly drives the business, and I focus on the bottom line”.
“Whatever we do must be comprehensive and cover the entire value chain, from upstream to downstream.” Mr. Thep-Ard Kawin-Anan explains that his core management principle is to ensure full integration across production, distribution, marketing, and strategic media use. When producing and selling for the majority, success depends not only on product quality but also on emotional resonance. Every business unit must be able to leverage one another’s strengths to help the organization move forward with maximum efficiency.
“Professional 50, Family 50” is the guiding principle that Mr. Thep-Ard Kawin-Anan instills in every employee. Work must be carried out with professionalism, while the workplace should feel like a family. It should be a home where colleagues can openly discuss work-related matters and still enjoy meals and friendly conversations together afterward.
Mr. Thep-Ard Kawin-Anan explains that his core management principle is
to ensure full integration across production, distribution,marketing,and strategic media use. Every business unit must be able to leverage one another’s strengths to help the organization move forward with maximum efficiency.
